I conducted a content audit for my class, Content Strategy and Information Architecture, at UC Berkeley Extension.
My group, including Lyssa Samuel and Harvey Lao, was tasked to conduct a content audit of Meta Quest 3 website.
We divided up categories (such as support and blogs) among ourselves and analyzed pages within our chosen category on Google Sheets. We analyzed pages based on subjects such as tone of voice, how it connected to the mission statement, whether the pages cultivated or advocated the brand, etc. We also looked at different features such as accessibility features and the effectiveness of its anchor links.
The project concluded with our presentation (on the left). We outlined in the evidence that the website had inconsistent accessibility features but an overall uniform cultivation for the product (especially in the blogs).